My view on the entire situation is that he is just a guy who thinks that since he's already been 0-2 in his career, might as well take on kids with impressionable minds. There's nothing that those kids want less than to be bossed around by some arrogant coach who thinks he knows everything.
Instead, they entrust their futures to an out-of-work rapper turned off-market cell phone store owner. He shows that all he cares about is the player. He doesn't care if the player helps the team win, he only cares that the player excels. This is the problem with athletes these days. They would rather win a personal award than a team award. Brian Butler is feeding this terrible addiction. He cheats the system and ruins sports on the level that had, until recently, been pure. High school football used to be that great competition friday nights. It was the day that kids went out and gave their all to win games and feel good for the following week. This great pasttime has been replaced with "mentors" and coasting. No more do players play to win. They play to stay healthy and work less. Gone are the days of fighting for yards. You will not be seeing many running backs that lower the shoulder to pick up 6 yards instead of 5. Instead, you'll be seeing the back that runs out of bounds at 4 yards instead of 5.
I long for the times where sports were about winning, not getting 100 yards and feeling good, while losing by 6.