The three new schools are not getting equal shares of the conference revenue. Cal and Stanford get 30% and SMU gets 0% of TV/broadcasting revnue. The ACC knew they were desperate and took advantage.
"Stanford and Cal would come in earning a reduced portion of the ACC’s annual average total distribution of roughly $35-40 million—a 30% share, according to sources, which would equate to about $8 million per school. That percentage would escalate over multiple years. SMU, according to sources, would forego its share of the media revenue altogether for multiple years and essentially come into the league earning only from non-media rights distributions such as bowl payouts, College Football Playoff distributions and NCAA tournament units. The money all three new entrants would be forfeiting would then go into a pool to be distributed as part of a so-called “success initiative” that will provide financial reward to ACC schools based on their teams’ performance in postseason play in revenue sports."