Alright I just got RH. I have no idea what I’m doing. What should I invest in first?
Depends a great deal on what your objective is and what your risk tolerance is. Also how patient you are and how long you can wait while sitting tight on an investment that drops in value.
Step 1... understand the difference between a limit order and a market order. You’ll most likely want to place limit orders.
If you are wanting to gamble on quick trades then I don’t really have a company name to recommend but there are several posters on here that will offer up suggestions. That might be what you are up to since you have a RH account. If you trade you should pay attention to the trading volume of the security that you’re interested in. A thinly traded stock is harder to unload than a high volume name. The difference (spread) between the bid and the ask price is narrower when stock names are more heavily traded.
If you are looking to build wealth then a fund will fit you best starting out. The Vanguard total market fund (VTI) is a good one. QQQ or SPY or DIA are large, US based index equity funds (ETFs, not mutual funds). There are a lot of Vanguard ETFs to chose from with low fees. Also the Select Sector SPDRs are interesting and efficient.
Home - Unique ETF's that divide the S&P 500 into 11 sectors | Select Sector SPDRs
Funds are safer. You can ramp up your risk by signing a margin agreement and use leverage (borrowed money from the broker) to buy more shares with the borrowed money. But it’s not a good strategy if watching your account equity dissolve quickly when the markets move against you isn’t something you can stomach.
You can also tilt the risk/reward function by buying double or triple leveraged funds. FAS and FAZ are leveraged funds that are comprised of financial stocks. These days there are Exchange Traded Funds (ETFs) for hundreds of different investment styles and themes. Marijuana, gold, silver, market volatility, specific country funds, geographic regions, sectors (tech, healthcare, consumer staples or discretionary, industrials, financials, utilities, energy, and a few others), industries (within sectors... home building, airlines, gambling, transports, semi-conductors, etc), growth stocks, income generating stocks and bonds, etc, etc.
Get your feet wet a bit before venturing into options. They can go to zero and often do. They diminish in value over time. But you can luck out and own the 1 in 20 that goes up a lot really quickly. Shares of stock and of funds have a theoretical unlimited life. But shares of stock in bad companies do frequently go to zero. There are 4 possible positions to take with options. You can own (take a long position) or go short with either of the 2 types of options... PUTS or CALLS.
Penny stocks are a bad idea. Most of the time it is a far better investment to own 2x shares of a $500 stock than 10,000x shares of a 10 cent stock.
Don’t get excited over stock splits either. It’s nothing but math. When stocks split there are more shares and the share value is diminished proportionally.
Dividends (measured by “yield”) are distributions of a company’s cash on hand to shareholders. It’s not efficient as the company does not get to write the dividend payments off as tax deductions, but the shareholder that receives the dividend is taxed on what they are paid.
There can be variations of many of the concepts above. For example some “dividends” are occasionally a return of capital and the shareholder reduces their cost basis in their shares instead of getting taxed on the money received. An ETF might technically be a similar, but different, legal investment vehicle... like a UIT (Unit Investment Trust).