I think it's genius and can be a windfall for the NIL. He just needs to steal the term and own it. Imagine if he comes in and balls out.
At home,
There will be a blue-collar "Nimrod" section at Neyland, ala Cleveland's Dawg Pound. They wear his jersey and go crazy every big play.
No duplicate jerseys made - each jersey will be sequential (Nimrod #1, Nimrod #2, etc...), and fans will vie for being the highest current Nimrod. Sales will be viral. There will be contests to fill entire sections with "Nimrods."
"Nimrod 1" fetches $1,000,000 at Christies after Chas scores in the Citrus bowl.
Chancellor Plowman is interviewed on ESPN, and says "Ich bin ein Nimrod!" Billboards go up all over Knoxville.
Away,
Jersey sales are even higher away as opposing fans embrace it to throw shade, inadvertently filling UT coffers. Trojan Horse.
Opposing stadiums ban the jerseys because there's too much orange.
Steve Spurrier shows up on Finebaum wearing a big grin and "Nimrod 45,595."
Jeremy Pruitt gets several of these in the mail, and isn't exactly sure how to interpret it.
Edited: And he commits just hours after I mapped this all out. Vol Nation, you're welcome. Chas, I'm available if you need a PR guy!