I just started the "Brick by Brick" thread before seeing this one. Sorry...
I think it actually has as much to do with the BBB campaign as it does the legacies. In that campaign, he has basically told the recruits:
"Hey, we're behind the 8 ball on talent and it's up to you to come in here and be a huge part of the rebuild."
If we struggle, it just reinforces what's already sold them on the rebuild. If we don't struggle, they see they're a step ahead in the rebuild.
It basically cuts out the Von Bell syndrome. It weeds out the "I want to sign on with a proven winner" recruits, and locks in the "I want to build a winner" recruits.
Win/Win as far as the recruiting class goes.
jmho