Why should the NCAA force players to sign away their likeness for life? The only possible explanation is money. If this is all about money, then you can't fault Maze for trying to get his piece of the pie. I don't know why anyone would be against this. EA does nothing for the players, and use their likeness to make money, seems normal that the players would want to be compensated. The tuition, fees, etc. that Maze received from the University have nothing to do with this.