tis a good article but, as a cultural anthropologist, the concept of changing the culture is one that i wish had never entered into the coaching vernacular. It is typically used to signify a fundamental change in attitude or mindset, often in a comparatively brief period of time, whereas concepts of culture advanced by anthropologists have far more expansive reference to the totality of knowledge collectively shared by members of a particular ethnic group or nation-state. Consider, for example, the following:
Sir edward tylor, an english anthropologist who is often considered to be the founder of cultural anthropology, described culture as that complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society."
ecological anthropologists adhere to a more mechanistic model of culture, i.e. A tool which comprises concrete, physical tools, but also knowledge, skills and forms of organization. more specifically, this theoretical perspective perceives culture as a part of the distinctive means by which a local population maintains itself in an ecosystem and by which a regional population maintains and coordinates its groups and distributes them over the available land."
symbolic anthropologists emphasize the cognitive aspects of culture more explicitly. Clifford geertz, for example, described culture as an historically transmitted pattern of meanings embodied in symbols, a system of inherited conceptions expressed in symbolic forms by means of which men communicate, perpetuate, and develop their knowledge about and attitudes toward life." see
culture - anthrobase - dictionary of anthropology: A searchable database of anthropological texts.
I realize that this information will be of no interest whatsoever to most of my fellow vol fans but, for the record, neither butch jones nor any other college football coach is engaged in changing the culture. i wholeheartedly agree that butch has done a superb job of changing the collective attitude or mindset of his players and, by all accounts, the boys in orange are truly taking his message to heart, but butch is not engaged in culture change.