IMO, they didn't do it to ice the kicker. Who in their right mind would make a difficult FG easier by giving up 5 yards? With that said, I think that should be a penalty that could be declined.
Why? It doesn't matter if it was intentional, it's still garbage. He should have the option to decline and take the result. I'd be pissed too.
It's all about the timing IMO... You wait till there isn't much time for the center to snap the ball... The refs count the players throw the flag nanoseconds before the center snaps while the kicker goes in full motion if he makes it you have a chance for him to miss one ... If he misses you lost your gamble... Cinci threw in all their chips and it paid off...
Still dirty IMO...
Why would a team try to intentionally move a 53 yard kick up five yards? And apparently OP thinks the cheeseball "icing the kicker", which is not what happened here, is some sort of clever and novel idea.
Stand back, my head is exploding