He keeps his job because his doucheness brings high ratings. He says things to get a rise out of people. He's a "bad publicity is better than no publicity" kind of guy. Don't take him too serious.
pistol pete
larry bird
george mikan
bob cousy
jerry west
bill walton
Havlicek
saboinus (if you count his european days)
Id take those guys over Dirk.
Mchale
stockton
detlef shrempf (?)
mark price
peja stockavich
steve nash
dirk is somewhere in that mix, imo