Lowest population since 1910
(CNN) -- Detroit could probably use another Eminem boost following Tuesday's news that it lost 25% of its residents from 2000 to 2010.
You may remember the catchy Chrysler ad during January's Super Bowl.
To the sounds of a jangly guitar, the rapper drives through the city's gritty streets, telling the viewer, "This is the Motor City and this is what we do."
The spot ends with "Imported From Detroit," a message that may have a new meaning, given the latest census numbers.
According to the U.S. Census Bureau, Detroit saw its population drop from 951,270 in 2000 to 713,777 last year -- its lowest since the 1910 census.
That tells only part of a classic rise and fall of a city that lost residents to the suburbs and the dramatic decline of the auto industry.
Buoyed by industrialization and Henry Ford and other entrepreneurs, Detroit's population skyrocketed at the dawn of the 20th century.