RikidyBones
Formerly utvols88
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- Aug 23, 2009
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It is both , but make no mistake people are very very tired of the political agenda. You are quite naive or just plain obstinate if you believe anything else
the cutting the cord has little to do with it. since most cable/satellite providers include ESPN and some variance of it's sister networks in their packages. ESPN is guaranteed revenue just because people pay their bills.
even those that have cut it and go to an internet provider, like sling, you still have to pay for that service, and yes, ESPN is included, so revenue from subscribers isn't the issue.
i would say the negative impact of folks cutting the cord completely and just opting out completely on some form of a basic cable/internet TV package is minimal.
the issue is ratings. people are changing the channel, and yes, getting their content elsewhere. and advertisers are taking notice and either pulling spots, or demanding cheaper prices.
and that's affecting them more than anything else. when you pay top dollar for CFB, NFL, NBA, and your advertising revenue takes a hit (when it should be going the other way as a result of that content they've paid for), the cost/benefit gets out of whack, and decisions have to be made.
and bad news for ESPN employees....those contracts with the big time sports are pretty iron clad.
If they didn't over pay they might be able to sustain. I 100% agree. But they did, then they went political and now they can't sustain.
Where was the overall decline in viewership? Which programs? Which times of day?
Again, their live sports broadcasts have lost little to nothing, and that's ESPN's bread and butter. The one exception is Monday Night Football, but I challenge you to pin that drop on anything other than absolutely abysmal matchups.
Its naturally diluted. If you consider bars have an extra 10 people added for ratings but that number is increasing to 15 or 20, then all of the viewers aren't being accounted for. If you have an increase to 3 per home but the reality is 4 or 5 then you aren't quantifying all the viewers. Ad revenue during live games are fine because that will sustain itself but when the ratings to espn2 is down 30 something percent, that's a problem.
i think the fallacy is trying to pin it all on one smoking gun. the reality is it's a combination of all of this.In 2016, it was down 9% in both daytime and prime-time programming. MNF was down a little more than that.
I know it makes conservatives feel better to believe that the liberal slant of ESPN's opinion based shows has led to a downfall but there is nothing to support that at all... In fact, there is plenty of evidence to the contrary.
You act like ESPN has never promoted any charitable causes. Does the Jimmy V Foundation/telethon ring a bell? Southerners are such goofs--always getting their undies in a knot for such little, inconsequential things. One has to chuckle. Oh, all the outrage over one transexual person! Better to send my hard-earned money to fraudulent christian preachers and evangelists! This whole discussion about espn's politics is the nonsense. People don't want to pay a lot of money for cable packages nowadays; they can watch the same crap online for less money. That's at the heart of this and not all the idiotic blather about politics from some on this board.
There is absolutely zero empirical evidence to support the notion that their loss of subscribers has led to a loss in their live sporting event viewership. Viewership for SportsCenter has dwindled but that has nothing to do with any political slant. It is simply an obsolete program. Their ad revenue has never been driven by their programming from noon to 6 pm during weekdays.
It is true that they have overpaid for rights fees and that a loss in subscription revenue has had a major impact. It is not true that a political slant played a role in their loss of subscription revenue. If that was the case, their ratings for their live sporting events would have followed a precipitous drop following the loss in subscribers. Their ratings have been remained constant for live sporting events. The subscribers who left them were never watching anyway.
I know it makes conservatives feel better to believe that the liberal slant of ESPN's opinion based shows has led to a downfall but there is nothing to support that at all... In fact, there is plenty of evidence to the contrary.
BSPN's total viewership has declined by nearly 20% since 2014, which is a greater percentage than households that have cut the cord in that timeframe. Only 4 of the largest 35 cable networks saw bigger viewership decreases in 2016.
BSPN's total viewership has declined by nearly 20% since 2014, which is a greater percentage than households that have cut the cord in that timeframe.
I think you are adding the percentage drop from 14 to 15 to the percentage drop from 15 to 16.
ESPN lost a little less than 15%, on average, from 2014 to 2016. Still significant. That's 350,000 viewers. But close to 5 million people have cut the cord in that stretch.
i think the fallacy is trying to pin it all on one smoking gun. the reality is it's a combination of all of this.
while cord cutting is negatively impacting some portion of the revenue stream, there's a % of that revenue that's re-upping with net services like Sling.
https://www.bloomberg.com/news/arti...-service-seen-exceeding-1-million-subscribers
http://www.tvpredictions.com/sling102716.htm
the attached report on a study says over 1M subscribers have signed up for Sling, that's as of Oct 2016. that said, there's still some debate as to how accurate that is, as Dish doesn't release "sling only" subscriptions, and includes them in the overall dish subscription numbers...so take that for what it is.
HBO has come out and said that since they launched HBO NOW, they have reached over 1M subscriptions to the stand alone app. and it's usually $2-$3 cheaper/month than getting HBO thru your provider.
in the grand scheme, i don't think anyone would say 1M is all that great of a number either way.
but it's still early in all this a la carte business, as many people that may consider doing it, don't have the hardware that may support going full blown on cutting the cord all together. i myself just got ATT fiber in my neighborhood and switched internet providers and as a result saving about $60/month between internet and phone. i backed direct tV down to a more basic package, saving about $60/month. added Netflix and Amazon, for a net savings of about $80/month.
anyway, there's also a % of people out there, as BW alluded, that cut the cord, and didn't re-up with any provider, and probably went to using an antennae and a combination of netflix, hulu and/or amazon for their content. i don't know you could nail that # down.
all that to say, what ESPN is experiencing is a combination of factors....cord cutting combined with a reduction in ratings (for various reasons all spelled out in this thread), has advertisers taking notice. and while the subscription revenue is certainly a large part of the equation, the advertising is where they make their real money.
so a dip in subscription revenue + advertising revenue dip, is probably why they find themselves where they are. and they don't have an answer for each happening at the same time. they're restricted from addressing the a la carte issue due to their contracts with the providers. and they've already signed up for airing the content they've agreed to pay for.
sounds like they grossly underestimated any forecasts for what content would work, and how people would choose to get their content.
and at the end of the day, the majority of cord cutting is a result of end user savings on their monthly bills. why spend $200/month on a service that you may only actually watch 30% of the content available, when you can narrow the content down to just that 30% for 1/2 the price?
Saw a funny series of related tweets earlier.....
Paraphrasing:
Jamelle Hill (of ESPN): You people celebrating todays layoffs are sick. These are real people, with real families, etc......
Random Twitter guy: Don't you discuss, and opine, daily about which NBA and NFL coaches should be fired?
:lolabove:
Not that I like to see anyone lose their job, because I don't, however, that tweet by the random guy was a dagger, and the truth.
How in the hell do Stephen A Smith, Bomani Jones and Myron Medcalf still have jobs???????
I'm talking about ratings for live sporting events which is where their ad revenue lies... SportsCenter has crashed.
I think you are adding the percentage drop from 14 to 15 to the percentage drop from 15 to 16.
ESPN lost a little less than 15%, on average, from 2014 to 2016. Still significant. That's 350,000 viewers. But close to 5 million people have cut the cord in that stretch.