05_never_again
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Last week on SC 6 and on another program on ESPN they had a guest who is an African American author named Michael Eric Dyson who wrote a book titled:
TEARS WE CANNOT STOP: A Sermon to White America.
Somebody please explain why the hell he would be a guest on SPORTScenter or any other program on ESPN.
Simple:
- Their non-live sports programming is irrelevant and obsolete because of the internet, social media, and smartphones.
- They are looking for ways to make said programming relevant again.
- They analyzed their target demographic (predominantly males 18-35) and in an attempt to cater to them have shifted said programming away from sports highlights and analysis to talking about what is happening on social media, pop culture references, TMZ-type stories involving superstar athletes, and inject some liberal politics because this age demo leans liberal (sports fans in general do not, but their target demo does).