All these guys can do is go by history and what information they are given by the coaches for the upcoming season. I'm sorry that some of you people are mad that these guys dont consult your "expertise and insider information" before they make their predictions.
I mean seriously, who the hell would go so far out on a limb and say that the Vols are going to finish any higher than 4th or 5th? They would have absolutely no grounds to make such a prediction and in all probability would be setting themselves up to lose credibility.
After all, its just a PREDICTION, not a PROPHECY. These guys are generally pretty correct. If they are wrong, its usually because of some massive injury situation which cannot be foreseen that causes a major imbalance to the normal rank-order of things.