I think these analysts are FOS with the “kid doesn’t know yet” and how both schools are still in it.
That’s all just driving clicks.
It’s 6 months from ESD - if the kid didn’t know where he wanted to go, there’s no reason to make a decision. If he announces, he knows. Doesn’t mean it can’t change over the next few months, but he knows who he’s picking tomorrow.
All this forced drama is just to generate trafffic to their sites. You’ll never convince me otherwise.