I have always leaned to the importance of travel time differential as a factor too FOR SOME. Even though Jackson and surrounding area is in TN, and is in your window, it is over 4.5 hours to UT, but 2 hours from Oxford, 3 hours from Starkeville, and less than 4 hours from Tuscaloosa. So whether we are fighting for an upper level 3 star or 4 star, vs a no-brainer 5 star, unless the player grew up with Orange hats on ease of attending CAN be a factor.
Same concept for the oft mentioned UT should clean up in GA mantra, Lots of prime GA territory and even if you get beyond the home team, we are at a disadvantage to Clemson and AU for Atlanta area. Less than two for AU, 2 for CU and 3 plus for us not counting the I24/I75 bottlenecks. So we should be in the conversations, but DO NOT have an inside advantage to the territory. AU has a distinct advantage over everybody is SW Georgia, i.e. Columbus and Lagrange and Newnan and we we just tie with them for Rome and there's is a much easier drive.
We are blessed have our drive time window and can be in play, but not too many tremendous advantages in that window in highly productive areas due to other schools windows. That is the reason I am hopeful that some small NIL deals might be able to strategically offset some minor travel cost differentials altogether when multiple hats are REALLY on the table and huge NIL deals are not in play.