The whole UK campaign of "Believe" is a little hokey, but it´s the first step to changing the culture of a downtrodden program- attitude! expect to win! don´t play to lose!
Remember that last year, he wasn't even a solid starter until midway through the season. The kid pushing him for playing time, Curtis Pulley, redshirted this year, and is the heir apparent next season as a RS Sr.