It takes talent. In any year there are as many kids who were worthy of 4/5* ratings as get them. So to get talent... a program like UT can go head to head with OSU, Bama, and UGA and convince players they want to sign with UT instead. Or... you can go find your own which probably WON'T get as much love from the recruiting sites. Clemson broke into the elite ranks with a roster that averaged 11th.
@BigOrangeTrain and a few others cannot accept that truth. They also lend credibility to the recruiting sites which doesn't belong to them. 247's top 10 roster talent composite list is- Bama, UGA, OSU,
TAM, Clem,
Texas, Oreg, LSU,
OU, and
ND. The four in bold clearly weren't top 10.
The rankings are not predictive. I'm not impressed that they can identify the 3 most successful programs in recent years as the most talented. You and I could do that. Accuracy or lack thereof is proven by how well they do beyond that handful of teams... and it isn't great. That leaves all kinds of room for an up and coming program to assemble a very talented roster and not finish in the "top 10" according to the recruiting sites.
Also, I would argue that a kid like Keith or Duncan or maybe others would have been rated 4* if they'd signed with Bama, UGA, OSU, or Clemson. If Heupel keeps winning then the recruiting sites will give his targets the benefit of the doubt too. As of now though, UT signed guys who appear to be very talented that the recruiting sites just didn't think that much of.
You and I have been around a little while. We've celebrated many "great recruiting classes" at UT. Classes with numerous 4/5* players.... who in time prove to be overrated. It is nice to have that "affirmation"... but FAR better to have a coaching staff that can evaluate talent for themselves.