The University of Tennessee should strongly consider adding a men’s soccer team, given the sport’s explosive growth in the U.S. Since 2019, MLS franchise values have increased by 121%, proving that soccer is no longer a niche sport but a profitable and expanding industry. This surge is further reinforced by Apple’s $2.5 billion, 10-year global streaming deal with MLS, signaling that media rights for soccer are becoming increasingly valuable. As demand for high-level soccer continues to rise, universities investing in the sport now could benefit from greater exposure, sponsorships, and a share of future broadcasting revenues.
A men’s soccer team would also provide Tennessee with a strategic recruiting advantage, tapping into soccer-rich regions like Florida and Texas while appealing to the sport’s growing Latino and international fanbase. With many SEC schools yet to adopt men’s soccer, UT could be an early mover, increasing its national profile and engaging new student and alumni demographics. Additionally, college soccer is an emerging pipeline to MLS and international leagues, meaning Tennessee could become a key player in developing pro-level talent. Given the sport’s low operational costs, strong fan engagement, and rising profitability, launching a men’s soccer program isn’t just an athletic decision—it’s a smart financial investment in the future of collegiate and professional sports.