Going to the tuesday round again this year. Can't wait to spend another $400+ on gear.
The pro shop as you walk in has at least 20 registers and must do more in a week than many decent size corporations do in a year.
One of my friends from college(yes, my small college. Go figure) interned at Augusta National. Told me they charge no membership fees and they make all the money they need to run for an entire year in the one week of the Masters tournament.