Coug
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- Oct 14, 2012
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Compared to what?
I mean you're right, I'm being a little over critical, but pretty much any other whiskey in its price range is better. George Dickel is much better, and it's less expensive. Instead of trying to improve their current whiskey they're expanding their line to include another bad product.
If I'm going to bother buying whiskey to drink neat then I'm going to select a 12 year or older Islay scotch. Jack is not my taste but it is recognized around the world thanks to good marketing over a period of decades and the belief in the minds of many consumers that it's one of those rare things in life that won't go changing on you. The idea that you can drink the same stuff your grandfather sipped has some appeal. The new product lines confuse the message.