To be fair to the room, John Adams is an LSU, uh, let's say supporter, who has taken many opportunities - some subtle, some decidedly unsubtle -- to dump on Tennessee's athletic department over the years. Some of it's been unsbtle enough that you'd expect to see it from rags in Gainesville or Atlanta before you'd ever see it in Knoxville's local papers. He doesn't need to fawn, but his snarky commentary wore out ages ago. I remember when the KnoxNews site started asking users to pay for their sports writing. Ha. I laughed pretty hard at that one.
Sports columnists write opinion columns---and if the athletic department is making mistakes or the football or women's basketball team sux, they should say so. But fans in college towns never like columnists who criticize the home team; they expect the local writers to be fans, too. That's not their job.
That said, it's also true that a lot of local writers DO shy away from being tough on the college coach and team, or from doing any real investigative reporting, because the coach/team/media-relations department don't like negative stories and have been known to curtail access to the programs to writers who are deemed too critical. It is very rare to get any hard reporting on an athletic department or particular teams or players or potential scandals from local writers/bloggers, etc. They'll cover arrests and stuff that's basic public knowledge, but they seldom do any real digging, because, first, media-relations departments work hard to keep a lid any info considered not positive, let's say--and second, because, as mentioned, the local reporters want to stay in good graces with the athletic department. Certainly, 90 percent of the info you'll get from the university itself is PR fluff.