Jeff Bezos is making a killing selling books, why would he want to expand that business into selling other goods? Elon Musk is a billionaire from selling electric cars, why would he go and mess around with satellites? In my experience, people have made a lot of money like to make more money. Behind the good ole boys they play on TV, Manning, Inc. is big business, and they want Arch to get his own platform starting in college under the new world we live in.
Obviously, QB development for the pros is first and foremost, I thought that was a given. It's why Texas is in the picture in the first place given Sark's track record with developing QB's in college. If Arch doesn't go to UGA, Kirby Smart's lack of history of QB development will likely be the reason. But among those schools that meet this threshold requirement, opportunity for NIL is going to play a large part in where Arch ends up.