There is only so much money - the question will eventually be - do you want the player or the better facilities? Lack of the best facilities, coaches, etc. will also be a factor.
NIL should be the result of an individual player being recognizable enough that just who they are can be used for promotion. It is quickly turning into an employment like process verses what it was intended to be.
Using Clark as an example - she did not need Iowa for NIL. Her play on the court created the NIL opportunities. Same is true for Reese. Those opportunities will follow them into the next chapter of their life. For most players, the NIL will end when they have played their last game because it is not really something they created.
Sorry but that is just mistaken. Schools are falling over themselves to get in the SEC or the BIG "10" because of the massive TV contract revenue that will flow to schools in those conferences-- they will have $ to maintain state of the art facilities.
NIL comes from businesses, corporations and private donors. It seems like the real action in NIL is getting to be a star at an elite program and then getting the pro-style promotion deals with big advertisers, like Clark with State Farm.
Clark and Reese may not be the best example because their careers arose during the transition period. JuJU may be the more relevant example. I have heard that she wanted to "play close to home" which is PR friendly way of saying that USC came up with a big NIL for her. But that package is chump change to what she is getting into now--AT&T campaigns etc. To get those really lucrative deals, you have to become a star player.
So, high schoolers do create their initial NIL deals by becoming "ranked" players. After that jump start, their value as endorsers to big companies will depend on whether they can attain celebrity status, which is not only about play on the court. Look at Rickea, great player, elite stats, and lets be honest, she looks like a model, But, she ain't doing State Farm and AT&T commercials. Tennessee as an also ran team just was not the platform.
I think that is a bit of a barrier right now for LV recruiting. It is not just the initial NIL deal but whether it is a platform for bigger things. To overcome that liability, the LVs will need to get back in the national conversation as a title contender
On facilities, super rich donors will always be happy to have their names brandished on a permanent building-- the Mr. and Mrs. Moneybags training facility.
Like everything else, NIL is going to become a rich get richer affair. The SEC and Big 10 schools are going to leave everyone else in the dust (with some ACC schools like Duke in men's b-ball maybe able to buck the trend).
But you will also see a big funding gap forming between the upper tier and lower tiers of those conferences.
For any given season, $ does not guarantee success. Over the long run, you would expect deeper pocket schools to outperform the paupers but there will always be Cinderellas, for whom everything comes together for one season, who beat the odds to some extent--kind of like NC St on the men's side this year.
Sports always finds a way to create a captivating story.