But it WAS a deterrent for Kentucky. 2 years of no postseason tournament and 1 year TV ban was, at the time, a significant hit in regards to revenue.
As a result, they hired a compliance officer, Sandy Bell, who was an NCAA compliance guru, to ensure that this didn't happen again at UK. She is still at UK, by the way.
Question is: WHO do we punish? Current players? How about the innocent current players? Incoming players? The fanbase? How long do we punish- for life or for a time? IMO, Kentucky just took their medicine, made the necessary reforms, and moved forward (Unlike Louisville and UNC, although their outcomes were different to this point).
They were forced to give back $350,000 that they had earned by their appearance in the 1988 NCAA Tourney.
Eric Manuel received a proper judgment for cheating on the ACT.
If you remember the story of the turnaround, that first year with Pitino, they were bad by Kentucky standards: 14-14 with only 8 scholarship players. The next year, they were 22-6 and had to forfeit the SEC title to LSU/Miss. St. due to the sanctions. They couldn't even participate in the NCAA tourney or SEC Tourney. The next year was the Unforgettables, which, like Pitino's first 3 years, overachieved all expectations by playing lowly-regarded seniors who stuck it out during the dark times, but I attribute that to a pretty remarkable staff during those years: Billy D, Tubby Smith, Herb Sendek, Ralph Willard, etc.
I say all that to say this: Kentucky took their medicine, but they hired the right coach at the right time, who was able to get more out of their teams than I've seen in 40+ years of watching college basketball.
Kentucky basketball in the late 80's is the best example I can think of why there really is no deterrence to cheating. Within 7 years of getting hit with what seemed like severe sanctions at the time, everyone involved had not only fully recovered but was thriving. Kentucky had made the Final Four twice and won the '96 National Championship. Eddie Sutton had made the Final Four at Oklahoma State in '95, James Dickey was hired at Texas Tech and was SWC Coach of the Year twice ('92 and '96) and even now Dwane Casey is the head coach of the Toronto Raptors. Chris Mills transferred to Arizona and LeRon Ellis transferred to Syracuse. Shawn Kemp just went to the NBA and was a first round draft pick for Seattle. Sean Sutton joined his dad at Oklahoma State. The players who stayed at Kentucky even came out on top with their run in the '92 NCAA tournament. Only Eric Manuel suffered any long term consequences to his career at all.
I don't blame Kentucky or anyone else for cheating. Why not cheat?