Can you point us to the language or maybe the document containing that language? It makes sense to me on a larger level that schools can have some say in this, but I feel like there's a lot of either information or misinformation out there about the boundaries of school power in this new climate. Is the language contained in the language of the scholarship papers they sign? Or is it somewhere upstream on a contractual level with the administration and the sponsors?
The scenario I'm trying to puzzle through with these questions is one where a kid signs a whatever-they're-called deal with Kroger (or similar), but only makes appearances in regular clothes and does not call themselves "Tennessee running back" or say anything about "playing at Tennessee" or whatever. Or even if they did make references to Tennessee or wore a plain orange shirt or whatever -- I think I'm trying to discern what rights the schools are left after all these changes. A lot of people are asserting the "schools have no rights anymore the kids can do anything" claim but it feels like that's logically inconsistent with the AD's positions as owners of their brands, etc.
Or am I misinterpreting this? Is it more that the schools are contractually bound to address the problem if it happens? Like, it's not a legal restriction anyone can enforce on an individual student-athlete, but the players are in jeopardy of losing their scholarship and place on the team if they conflict with a sponsor deal Tennessee has? Or is it more that Tennessee could take legal action against third parties if someone tried to do an end-around with players, sort of a defacto team sponsorship without actually engaging the school on the sponsorship ... ? There's so many permutations here were I feel like schools must be given some leeway to push back when it comes to their actual brand, but right now it seems like it's the wild west out there.
Sorry to spam you with so much, but expert opinions on this are few and far between.