A rambling response and question for the more knowledgeable:
The Forbes article posed on the 2023 recruitment threat. One significant take-away was that companies with products to market support young women who are followed by females their age and younger. (other population segments for sure ) The companies recognize young women are on social media as followers in great numbers. The two UConn players with mega deals, are a combination of the team's brand, the prosperous physical location and a player who as a freshman got the media attention.
The Lady Vols have the national name brand and a large fan base but what is the LV social media recognition?
Three significant one of a kind strengths: - the annual SEC wide game re Pat's foundation, the introduction of the LV blue legacy uniforms, and the Women's Basketball Hall of Fame.
I'm sure many of you are much more NIL literate than I - what can you provide on the marketing strategies for the LV team/family as well as for particular players?