I posted this in the NCAA forum yesterday, but the concept is all wrong for college football. College football, in this humble Vol's opinion, should be about pageantry, the youthful vibrance, and the atmosphere of the sport. It should be bright and cheerful, positive and energetic. A little bit gritty, even slightly haphazard. Any given Saturday and so on. Just like college football. Definitely based on white rather than black. Light rather than dark.
This ABC thing is wrong for that. It's generic. It's definitely based in black / dark spaces, shiny, clean, and has that obsession people in sport media have with dark environments lit by light sources they can re-color for whichever team is on screen. Slick moody pro stuff. Particle effects and busy motions to animate, polished and super reflective, to make it look all expensive and cool. But it also looks generic, super generic, and it's too dark in places to even see what's happening clearly. It's what you'd expect from a package for a professional sports league. And yes, I know "the SEC "is a professional sports league" jokes, but it's so disconnected from the idea of college and the setting that I just don't get it.
And yes, because we're all thinking it - that music flat out sucks and had better be temp music. Generic ripoff of some rock song with no drumline percussion, no pep. Blah.