New Nike, Old Logo?

#27
#27
Still the best!

6aa68fae521fd031544764304288990c--tennessee-volunteers-things-i-love.jpg
 
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#34
#34
txvol19 said:
Saw this on Nike’s website. Appears they might be bringing back the angry Smokey logo. What does everyone think of the Smokey logo?
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Found it on the site, it’s from the “club“ collection which is a variety of off-price merchandise manufactured by Fanatics, but bearing the Nike logo.

I’m actually surprised the collection made it to the Nike website this year, because it’s all drop shipped from Fanatics. It’s not sideline apparel, and that logo is not available to be ordered by teams for sideline apparel. I’m pretty surprised that it even appeared in this context, because it’s not a current logo available for licensing. But Nike/fanatics has rights to use any mark that Tennessee has trademarked at any point for the off-price lines.
 
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#37
#37
DeerPark12 said:
Found it on the site, it’s from the “club“ collection which is a variety of off-price merchandise manufactured by Fanatics, but bearing the Nike logo.

I’m actually surprised the collection made it to the Nike website this year, because it’s all drop shipped from Fanatics. It’s not sideline apparel, and that logo is not available to be ordered by teams for sideline apparel. I’m pretty surprised that it even appeared in this context, because it’s not a current logo available for licensing. But Nike/fanatics has rights to use any mark that Tennessee has trademarked at any point for the off-price lines.
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Thank you for that info! How did you learn this?
 
#39
#39
I should maybe clarify my love of angry smokey...if it's Tennessee orange, has a T, has a star, has smokey or has the rifleman....then I love it. Anything Blue or Red can find its way to toilet.
 
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#41
#41
RDU VOL#14 said:
This logo was a bad idea.
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Yeah, hard to argue with that observation. I've never understood the move to those marks back in the 2000s. The font on the wordmark feels misweighted, the faux depth strokes hamper visibility, the white outer stroke on VOLS combined with the low contrast orange next to it also hamper visibility, and the left stem and arm of the V are incongruous with the right, which is traveling at a severe angle because of the italicization of V. And then you have the secondary hound dog mark, which is just too complex. I know, I sound snobby. Snob snob snob. I just vividly remember not liking this rebrand when it was announced, both the secondary Smokey and the primary font / wordmark. I couldn't see people buying things that used those logos, not in any great volume.

I do regret being so negative about it, too, because logo design is a thankless job where almost every idea has already been done before by someone else, and there's not a ton of room to innovate. And then to make it worse, most of the time folks just want something in the vein of the Brandiose trend that swept sports some years back. But that rebrand felt like a miss from the moment it was launched.
 
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#45
#45
Smokey19rt said:
Not at all, they make great pets, she was 16 years old when she was suffering from heart failure and I had to have her put down. I had her cremated and she will be buried with me.
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I’ve been debating between a husky or a blue tick. I’ve always wanted a husky since I was 6 and watched White Fang. Sorry to hear about your buddy, my first dog had to be cremated also.
 
#47
#47
Not a fan of the smokey logo. Not sure why the vintage star Vols logo is getting hate though! I even prefer it without the rifleman. The word-mark itself is a classic. Looks good on apparel. Jmo. Go Vols, beat UVA!
 
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