My question is whether a paid employee of the university would be allowed to create merchandise using the university colors, logo etc. and have a side job selling that merchandise? That would more than likely be noted as a conflict of interest with their employer, and they would not be allowed to do so or be let go for doing so. At the point the players are designated as employees, if that eventually happens the rules around NIL will change - yes, they could still have connections and be creative, but the rules change because they are now an employee and would have to abide by the conflict-of-interest rules that all university employees must abide by. That is very different from a person creating their own image and merchandise that reflects that image and making a profit on it.