Opening a used car dealership

#34
#34
"Elizabethton Motors" with Some blue tick hounds in a kennel shaped like Neyland Stadium, salesmen with some orange pants. Also a full year or more warrenty or more with everything on the lot!
 
#36
#36
Honestly. I wouldnt name it after the vols. I woulsnt name a business anything that would deter some people from buying there. Would you guys buy from bama motors ? Even if its in knoxville , there are always other teams fans buying cars. You want everyone to come. That way , if a bama or gator fan comes , you can rip em off lol. Just know that a bama fans money is the same, and you coulda missed out on that money by naming it volunteer motors or whatever
 
#38
#38
When I lived in St. Louis there was a Jack Schmidt dealer network of brands.

Best advertising- "If you don't buy here ---
then you don't know Jaaaaack Schhhhmidt"

Sorry -off topic --unless you are also a Jack Schmidt
 
#39
#39
tennvols77 said:
When I lived in St. Louis there was a Jack Schmidt dealer network of brands.

Best advertising- "If you don't buy here ---
then you don't know Jaaaaack Schhhhmidt"

Sorry -off topic --unless you are also a Jack Schmidt
Click to expand...

Bought my first car when I was in high school at Jack Schmidt Cadillac.

Someone made a good point about making sure the name won't deter certain customers. Most folks probably are going to buy a car regardless if you have what they're looking for but no need to scare off any non UT fans unnecessarily.
 
#41
#41
Rocky-Top 10EC said:
With the LLC there can only be the one in the entire state. Trade names are different
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I'm surprised it's only county-wide given the trading area would be larger than one county for a car dealership.

I could see that with a dry cleaner or something like that but it sounds like you've already looked into it.
 
#43
#43
I do understand the point on deterring business, however with Buy-Here/Pay-Here it could be called anything beside ripoff motors and the customer wouldn't pay attention. With the TN name it would give it a since of local grounding, and not be called EZ pay or something sleazy sounding.

I currently sell to Bama and Fl fans and we rib each other. People would buy a car from Osama if the deal was good enough.
 
#44
#44
BigOrangeWhitey said:
I thought it was for the state: no 2 businesses could have the same name unless both were owned by same person. For tax id purpose's. Maybe some things have changed
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Trademark law is designed primarily to avoid customer confusion. If two businesses have the same name it implies they have common ownership.

Clearly there are geographic limits as well as product/service limits (e.g. Rocky Top Motors wouldn't be confused with Rocky Top Dry Cleaners so it would be okay)

I can see tax ID law applying too.

I assume the OP has done his research and the geographic limitation must be county
 
#46
#46
Rocky-Top 10EC said:
I will be opening a used car dealership later this year. I want to have something related to Tennessee. I have come up with a couple but do not want to sound to cheesy.

Neyland's Auto Sales
Rocky Top Motors
Neyland Motors

That being said I am asking the nation for their ideas.
Click to expand...

Jason Carrs
 
#48
#48
Name it Car Mart
There must be a ton of money in buy here pay here, this is the guys house in Roger's AR that started Car Mart..

His widow lives there now

Car Mart Home Rogers Ar.png
 
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