Esquire Network will go live with the Running of the Bulls from Pamplona, Spain
U.S. network to air eight days of Spanish coverage of celebrated event, with tape-delay precaution
Itll be gore-geous or gruesome, depending on the point of view.
The Esquire Network will offer the first-ever live coverage of the Running of the Bulls in Pamplona, Spain, starting Monday, July 7.
For eight bleary-eyed 2 a.m. telecasts, the fledgling network will carry a live feed from a Spain-based network, with 25 cameras capturing every dangerous twist on the streets as people flee from the stampede of doomed angry bulls.
The telecast will be in English, but the actual runs each one lasts less than five minutes will be in Spanish.
Its an important cultural event in Spain, says Laura Civiello, vice president of development at Esquire. And over there it gets broad national coverage.
The eight telecasts will include the daily runs, which feature different breeds of bulls that run at different speeds and in different formations, along with interviews with runners.
Expected runners include Joe Distler, the infamous Iron Man of Pamplona, who has run every year since 1967, and John Hemingway, the grandson of Ernest Hemingway, who famously wrote about the Running of the Bulls in his novels and on the pages of Esquire.
In the event a bull manages to catch and gore a person, Civiello says the Esquire coverage will have a delay that will give them several seconds to do the right thing and cut away, if necessary.
We will make decisions as we need to, based on what were seeing in the footage, Civiello says.
Civiello gave the networks position to possible criticism from animal rights activists for airing the event.
This event is going to happen whether or not we put it on the air, says Civiello. There will be YouTube clips the next day regardless. Were going to put context around it and let our audience make their own decisions about how they feel about it.