I won't buy a framed pic of Skylar McBee, but I also think you have to separate some marketing folks providing a relic to some adoring fans from the perspective of the coach, its players, and the majority of its fans.
College basketball is overly focused on March IMO. A coach sucks until he gets a Sweet 16, a FF, a Championship. Is Roy Williams that much better now than he was in 2004? How about Bill Self? If Jason Richards hits that three, he's still a massive underachiever, no?
For a good chunk of elite teams, the tourney is a crapshoot. You expect to make it to the second weekend, and then you hope you're playing well enough (and get good matchups) to survive and move on.
But for every program but one, your season ends in disappointment. It's not what you accomplished, but what you could have accomplished. It makes the offseason more frustrating for fans (compared to football), but it doesn't need to be that way.
So I say that Kansas win was big. It was a big ole gigantic band-aid at a time when the team (and its fans) couldn't have used it more. And considering the $h1t that would go down with the former football coaching staff less than 48 hrs later, it helped our (fragile) psyches even more than we knew at the time.
Besides, how many teams can say they beat (better yet, upset) the #1 team in the country, ever? If someone wants to preserve that moment in picture, good for them - they should enjoy it. Because chances are they'll (like 99% of other college bball fans) end the season disappointed, and it would be a shame that they forgot how good they felt on that cold Sunday in January 2010.