It's a little more complicated than just saying $$$$$$.
Finebaum started out as a reporter. Not long after graduating from college (yep, UT Knoxville) in '78, he landed a gig writing for the Birmingham paper. Hey, you take the jobs where you find them. At that point he was still bleeding orange...I think. Still at that job, he broke the story on Antonio Langham hiring an agent while a student at Bama...and got the program on probation. Yep, still bleeding orange, heh. That was in '93 or '94.
The dude has a ton of journalism awards, so apparently his writing skills are pretty darn good.
Well, you know how the evolution happens. Hot sports writer gets interviewed on the local sports radio show...then gets a regular weekly call-in with those guys...then gets his own show. At this point, no surprises. Finebaum has a good voice for radio.
But this is, I think, where his blood starts turning from orange to crimson. Because it's much harder not going native when you're interacting in real time with a bunch of folks.
Anyway, he does well with radio, too, and somehow parlays that into TV gigs. Lord knows how he pulls that off, he has a face that could scare ghosts. And by the time he is making the big $$$$ with ESPN, I think he is already converted to the evil empire's side.
So follow the $$$$ isn't quite right. More accurately, follow the influence and pressure of the crowd. If he'd had more strength of character, he probably could've resisted. But...well...he's Finebaum.
Go Vols!
p.s. I believe he spoke the truth when he said he was a big Namath fan as a kid. But I think he only said he was also a Bama fan to endear himself to the bulk of his radio listenership. But who knows.