Petition to Reinstate the Lady Vols in All Women's Sports at Tennessee

#27
#27
Volstylexx said:
Hmm,, let's look....

@LadyVol_Soccer

@LadyVol_Softball

@LadyVol_Tennis

@LadyVol_Golf

@LadyVol_Vball


You're right, none of them go by Lady Vols....:thud: Ever been to a "lady Vol" game other than basketball? They ALL go by Lady Vols
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Don't contradict BC. He's always right.
 
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#28
#28
Slydell said:
I see nothing wrong with the brand of the Lady Vols continuing for the women's basketball team. But, we have an Alabama AD who knows what's best for Tennessee.
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he does suck ass,just another damn bammer running amok,if the Ladys of Tennessee don't want to be called a Lady Vol that is fine ,I haven;t heard anything from them,has anybody ?

another damn F up from Hart,is all i can see,send him back to Bama,he cut Dooley off at the knees,he will do it to the Lady Vols,hide and watch
 
#30
#30
Orange Maniac said:
Complete and utter BS. You sound like a shill for the AD. The Lady Vols are respected and known everywhere. No matter where I travel I see both Tennessee and also Lady Vol gear. The Lady Vol brand is the most recognizable women's brand in sports. It's stupid to change it.
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No but I do know much about branding companies and contrary to your comment it is very smart to change it. It creates one brand to sell and market and could imo help unit the fanbase by providing one identity rather than two that currently are viewed (by your own comment:"I see both Tennessee and also Lady Vol gear") as separate items.
 
#32
#32
CannonVol80 said:
Have you looked at the Tennessee athletic website? When you click on sports to see a list the first thing you see is a breakdown into Men's sports and Women's sports. How much more segregated can you get? And , since when is a term of respect, and yes, I am talking about the word Lady, sexist?

I happen to know a player who played for Pat in the days when it was still called Tennessee Women's basketball. She proudly accepts designation as a Tennessee Lady Vol and believes, as I do, that every female athlete is truly a Lady Vol.

Jim
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I believe the "Lady Vol" distinction is fine and should be embraced on many levels but looking at this in a marketing and business sense...there is no need that the logos need to be different to do so. It hurts your brand to have inconsistent identities. Literally hundreds of schools and thousands of high schools around our nation see the value in this, we are one of the very few exceptions who uses different logos for men or women sports, others simply verbalize the "lady" component and keep their identity system and brand strong.
 
#33
#33
goooooovols said:
No but I do know much about branding companies and contrary to your comment it is very smart to change it. It creates one brand to sell and market and could imo help unit the fanbase by providing one identity rather than two that currently are viewed (by your own comment:"I see both Tennessee and also Lady Vol gear") as separate items.
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Doesn't make sense. I buy two separate lines of gear and not one. What you are saying is it's better to sell one product instead of two. That's genius. :crazy:
 
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#34
#34
Orange Maniac said:
Doesn't make sense. I buy two separate lines of gear and not one. What you are saying is it's better to sell one product instead of two. That's genius. :crazy:
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Because it is.....the vols gear can apply to 100,000 fans of women or men sports where the lady vols gear is only applicable to 25% of those fans...if the only option is the vols gear, you have your market cornered...that's business, now you can give those same fans many options inside that gear line but you are selling to the whole group instead of the minority.

Believe me, I understand where you're coming from but you are in the minority. You don't want to give up the Lady Vols Logo but it is the "smart business and marketing" thing to do and that is what college sports are today.
 
#35
#35
goooooovols said:
Because it is.....the vols gear can apply to 100,000 fans of women or men sports where the lady vols gear is only applicable to 25% of those fans...if the only option is the vols gear, you have your market cornered...that's business, now you can give those same fans many options inside that gear line but you are selling to the whole group instead of the minority.

Believe me, I understand where you're coming from but you are in the minority. You don't want to give up the Lady Vols Logo but it is the "smart business and marketing" thing to do and that is what college sports are today.
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Your theory would make sense if it were not based on a fallacious assumption. The majority of the Lady Vol fanbase are fans of the Vols who happen to support the women as well. Most have a wardrobe that contains both articles with the Power T and the Lady Vols logo. And while I can't "prove", nor do I believe, that the entire "Lady Vol fanbase" maintains a dual wardrobe, I'd be willing to bet that it is more along the lines of 75-80% who do. Eliminating the Lady Vol logo will result in the loss of those sales no matter how you cut it.

Jim
 
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#36
#36
goooooovols said:
Because it is.....the vols gear can apply to 100,000 fans of women or men sports where the lady vols gear is only applicable to 25% of those fans...if the only option is the vols gear, you have your market cornered...that's business, now you can give those same fans many options inside that gear line but you are selling to the whole group instead of the minority.

Believe me, I understand where you're coming from but you are in the minority. You don't want to give up the Lady Vols Logo but it is the "smart business and marketing" thing to do and that is what college sports are today.
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You still don't get it. The 100,000 is still going to buy the Vols gear and in addition the 25% would buy Lady Vols gear on top of that. While it's probably not 25%, it's not insignificant either. It's not either/or as you are suggesting. It's in addition to. This isn't like branding in other items. The Lady Vols brand is different than the other scenarios they taught you in school.
 
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#37
#37
CannonVol80 said:
Your theory would make sense if it were not based on a fallacious assumption. The majority of the Lady Vol fanbase are fans of the Vols who happen to support the women as well. Most have a wardrobe that contains both articles with the Power T and the Lady Vols logo. And while I can't "prove", nor do I believe, that the entire "Lady Vol fanbase" maintains a dual wardrobe, I'd be willing to bet that it is more along the lines of 75-80% who do. Eliminating the Lady Vol logo will result in the loss of those sales no matter how you cut it.

Jim
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Agree with you. And I do have a "dual wardrobe". So now we are "cornering" one market instead of two markets...does that make good financial sense?

And, mule, do you think a coach, or even an athlete, would dare come out and contradict hart? I think there would be ugly repercussions on the errant one. IMO

If they let each team vote on it and choose, then I could accept one choosing to not be called Lady Vols (not happy, but that happens in life). This was just rammed down their throats with no thought of them or legacy and tradition.
 
#38
#38
goooooovols said:
Because it is.....the vols gear can apply to 100,000 fans of women or men sports where the lady vols gear is only applicable to 25% of those fans...if the only option is the vols gear, you have your market cornered...that's business, now you can give those same fans many options inside that gear line but you are selling to the whole group instead of the minority.

Believe me, I understand where you're coming from but you are in the minority. You don't want to give up the Lady Vols Logo but it is the "smart business and marketing" thing to do and that is what college sports are today.
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horse crap,take Mr Hart and run to Bama,we can just be like em,we know that is what he wants,just see what happened to Dooley,cut off at the knees,a very good Defensive set of coaches let go and then Sal hired,watch it happen again,with the Lady Vols
 
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#39
#39
Like I said I agree with all of you about getting rid of the logo/name lady vols but I guarantee my comments indicate the thought process of our and most athletic departments and marketing companies in general.
 
#40
#40
goooooovols said:
Like I said I agree with all of you about getting rid of the logo/name lady vols but I guarantee my comments indicate the thought process of our and most athletic departments and marketing companies in general.
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I'm sure they do.

Hardly a compliment.
 
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#41
#41
As far as the WBB team keeping the Lady Vols.... I like it. It helps distinguish the team that won 8 National Championships from the one that didn't.
 
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#42
#42
And what is with the "ladies' restroom"? Tired of women being put in categories. Going to petition to have the words "women" and "female" taken out of every female rights group acronym. What are we in the 50's?
 
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#43
#43
reno tony said:
As far as the WBB team keeping the Lady Vols.... I like it. It helps distinguish the team that won 8 National Championships from the one that didn't.
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Anyl vestige of national-championship-quality wbb is long gone.

So much for the LadyVol brand that Pat built. Hart didn't kill it; Holly did.
 
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