Moss had an opportunity to curve the "Diva" trend in the NFL upon his arrival. Instead, he embodied it and turned his back on would be mentors like Rice and others.
The list is long and somewhat distinguished, but its amazing to seee how the league itself has evolved to empower these guys and their egos. Owners want to sell tickets, jerseys ect. Its all about the dollar in the end.
I'll add that, although I understand that portion of the system, players like T.O., Moss, Ochocinco will not be SuperBowl Champions until they stay down, get in a "system" that discourages individualism, and plays team first ball. Irving did it with Dallas, but that was Smith's team. He's damn near the trend setter of the Diva movement.