That Kentucky tweet has me thinking that voltwitter was destined to be. We're a fanbase composed of people from the Upper South so we're naturally outgoing and friendly but a large core is also Appalachian which makes us particularly loyal and fierce, especially when it comes to feuds. A Kentuckian really shouldn't be puzzled by this as they're the only other SEC school with a similar composition. The question should really be why isn't #BBN getting passed down to the younger generations. A fanbase that is as large and travels as well as their basketball fandom does should have a massive online presence and yet they pale in comparison to us.
I think some of it is that UT really made a big push for online when the internet was still very new and was one of the first wireless campuses in the nation. (The Kiffin riot only happened because twitter existed and we were on it live tweeting what was happening on campus, way back in 2009.). But that can't be all there is to it. For whatever reason, we are much more active online than a ton of other fanbases. Maybe that organization gave us our first taste and after taking Schiano's head there was never any turning back but honestly we've been online from the begining and a lot of probably has to do with UT, ORNL, Al Gore and other things - Tennessee was more online as a state.) However, the lack of big blue twitter kinda shows that the passionate part of their fanbase isn't 50 and younger.