A lot of alumni money, Peay. It's always been directed to academics, at least in recent times. The first big change was building an on-campus stadium not long after Katrina and having the game-day atmosphere they never had playing in front of a conspicuously small crowd in the Super dome. Changing conferences got them more exposure, I think. Then it seems a taste of winning and especially beating USC must have set them off.
When their head coach was hired away from them after this year, I think it was a fork in the road. Go back to low-interest, low-commitment football or double down. It's good for NOLA. As an alum (grad school) I hope it doesn't change the "feel" of the place. But it could be a positive. Clearly the crowds are enthusiastic. I haven't been to a game, and we just let go of our apartment walking distance from campus last year, so it's not that likely we will anytime soon. As a lifelong Vols fan, I didn't mind no one knowing Tulane even had a team. But I do root for the Green Wave now (in spirit). I really only watched that awesome Cotton Bowl and parts of some others. But it is sort of fun for me to see them do well. I do not like the idea of reserving a playoff spot for a non P-5 school.