Nashvegas31
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That's true, but Nike is another thing to sell because it does matter whether you want to admit it or not.
Yep it's not a make or break deal for football but it's another pro on the list instead of a con. When people go to buy stuff they buy Nike over Adidas in majority of situations. It's something else the staff can add to list of things to pitch. being 1 of 10 Nike Elite schools is a big deal to pitch.
Now on to basketball, kids absolutely choose schools based on brand affiliations. It's key to their future shoe deals if they go Pro. Nike has major lockdown on AAU circuits to make sure kids are going to Nike schools if they want to work together in the future.