uhh what? No the workers may make less or have hours cut, not sure where the consumer comes in there. And yes companies will take lower MARGINS if it could mean higher market share. Thinking of absorbing additional tax as meaning less profit is too simplistic. We are talking a shift in taxes...not taxes in general.
Again, most companies are not c-corps. Understand? The landscape of competition doesn't often allow raising prices when non c-corps would just beat you. Fact is the real world doesn't work like you may expect from an econ 101 class. Real businnesses have larger strategic scopes than to just raise prices every time something comes up.