Were you choosing between athletic scholarships? My post (and I think the conversation) was about the role the town (in this case Storrs) plays in how an elite, top level recruit selects schools. Do players really turn down UConn bc they dislike the vibe of Storrs? The team, the coach, the feel of the program maybe (not often), but the town? That player should major in impulsiveness and impatience.
I guess if you have your absolute choice of any or many schools, nice town could tip the balance. Maybe the portal makes location even less important though. Take a chance on Storrs. If you hate it just transfer.
For average, run of the mill students, I'm sure the coolness and entertainment factor is much stronger. For most parents I know, the rule for college location is just stay instate kid.