So I missed Ainge's show today.

#3
#3
25801VOL said:
No offense to Swain and Stokes. Ainge has a real talent for radio. Too bad he's not on anymore.
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I liked Ainge okay when he talked football. His act got old real quick when he got off on tangents of middle school humor.

He was supposed to be on Swain's show this morning but I wasn't able to listen to Swain live, but will catch his podcast.

At any rate, a morning without Jay Bay is a good thing IMHO. Had Ainge kept his show without Jay Bay it probably would have been okay without Jay Bay to instigate his tangents and enable things to get off track.
 
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#4
#4
TechnoVol said:
I liked Ainge okay when he talked football. His act got old real quick when he got off on tangents of middle school humor.

He was supposed to be on Swain's show this morning but I wasn't able to listen to Swain live, but will catch his podcast.

At any rate, a morning without Jay Bay is a good thing IMHO. Had Ainge kept his show without Jay Bay it probably would have been okay without Jay Bay to instigate his tangents and enable things to get off track.
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Couldn't agree more. Jay bay is on par with Heather Harrington imo.
 
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#5
#5
I love him for how he played for Tenn and I appreciate his love for the school but his show wasn't my favorite.
 
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#9
#9
SEC network needs to do a 2 man show with Travis and Finebaum
Those two will keep all the SEC rednecks up in arms
 
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#11
#11
miss Ainge. Hope he does the Sunday radio show he talked about. Anyone know if that will be on air starting next week?
 
#12
#12
Jaybay was great compared to some of the people on that station. Ainge surpassed Basilio for me, for info and knowledge. I think stokes was a great producer just was weird listening to him debate football with a former player. Dave Hooker is quality too. I can't understand how TSR was mismanaged to the point of going off air.
 
#13
#13
bowlinggreenvol said:
Hadn't thought of that but would be intriguing. I'm going to miss Clay in all honesty. Some times I hated him and some times I loved him. He was a lightning rod but entertaining.
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Agreed. Listening to the show without him a few weeks ago was painful.
 
#14
#14
25801VOL said:
Jaybay was great compared to some of the people on that station. Ainge surpassed Basilio for me, for info and knowledge. I think stokes was a great producer just was weird listening to him debate football with a former player. Dave Hooker is quality too. I can't understand how TSR was mismanaged to the point of going off air.
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It wasn't mismanaged, it just didn't have enough listeners to be profitable because of the challenges they faced.

TSR tried something different, knowing that their over-the-air signal was very weak, they focused a lot on promoting the higher-quality audio of the app. They never showed up in the Arbitron (now Nielsen) radio ratings at all. They did decent numbers with their online and app listenership, but it's difficult to sell those numbers for advertisers for a couple of reasons.

First, the ad agencies that buy most radio and TV ads for their clients won't buy off of anything but hard ratings numbers. So that's an entire segment of companies that just aren't buying the station. Second, it's difficult to sell local companies on online numbers, because those numbers could be coming from anywhere in the world. Their online platform wasn't able to measure location for a very long time, and they tried to sell advertisers on total web hits, rather than unique hits. Where that becomes important is on the app. If you're driving around town and hit a bad cell spot, it'll disconnect you, even if its for just a second. With the metrics they were using, when it reconnected, even if it was only off for a second, it gave them another total hit.

Even with good online numbers and decent response when they would have station remotes, they still couldn't charge ad rates that made them money. Talk radio is expensive to operate because of all the people necessary. They had, at a given time, 7-8 on-air employees. The amount of ads you would have to sell just to stay afloat is astronomical. The owner sunk a lot of his own money in to keep it going, then took on investors. Eventually, the investors wanted a return. They weren't getting it with sports talk. They can with music because an automated satellite-fed oldies station is basically free to run. Agree to carry the 4 minutes of national ads that come off the satellite and you can have the programming for free and you get 8 minutes of ads an hour to sell. It's virtually impossible to lose money with that setup.

Now, they've agreed to sell time to Swain and others. That's another guaranteed moneymaker for the owners because all they have to do is keep the transmitter on and they'll get a check.
 
#15
#15
Someone fill me in. Haven't listened to him since NSD. Was wanting to hear his comments on the game and got Swain this AM. Also noticed that the TSR app has been changed to the Swain event. Promptly uninstalled. What happened to Ainge? Is he no longer with TSR? On at another time? TIA
 
#16
#16
Thanks for the Info deer park. Still I miss Ainge's show. Sports animal should kick the three incompetents they have in the am to the curb and replace with Ainge.
 
#18
#18
25801VOL said:
Thanks for the Info deer park. Still I miss Ainge's show. Sports animal should kick the three incompetents they have in the am to the curb and replace with Ainge.
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The Sports Animal in the morning is extremely difficult to listen to, they just go on about whatever and when they do talk about the Vols, it's usually way off the mark. Ainge was much more insightful.
 
#19
#19
OrangeFrog said:
Someone fill me in. Haven't listened to him since NSD. Was wanting to hear his comments on the game and got Swain this AM. Also noticed that the TSR app has been changed to the Swain event. Promptly uninstalled. What happened to Ainge? Is he no longer with TSR? On at another time? TIA
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TSR no longer exists. 1180 is now a music station that sells time to a couple of shows that used to be on TSR. Swain put together a deal with some of his advertisers to buy time on the station for his show. Ainge didn't want to do that and has taken a job in another business. He is still doing guest appearances on Swain's show.

Swain took over the old app and it streams his show.
 
#21
#21
We have 3 FM sports talk stations in Nashville right now. I'm guessing there will be consolidation soon. The remaining 3HL guys need help. I've been switching back to Plaster & Co in the afternoons so long as they're not talking about baseball.
 
#22
#22
Burger said:
Why didn't TSR upgrade their infrastructure?
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I think they got discouraged when they read your posts about how bad a QB Worley is.

Seriously though, I think they had a serious cash flow problem. From what I heard they were selling ads for much much less than their competition. Just couldn't make the dollars and cents work.
 
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#23
#23
I'm enjoying Swain and Seth in the AM and if they can get Ainge to call in once a week during football season to give his breakdown of the prior game, I'm good. That's the main thing I liked about Ainge more than anything else. His X's and O's knowledge along with his ability to communicate it to the masses in his sort of goofy "just a regular dude" way is a real talent.
 
#25
#25
DeerPark12 said:
It wasn't mismanaged, it just didn't have enough listeners to be profitable because of the challenges they faced.

TSR tried something different, knowing that their over-the-air signal was very weak, they focused a lot on promoting the higher-quality audio of the app. They never showed up in the Arbitron (now Nielsen) radio ratings at all. They did decent numbers with their online and app listenership, but it's difficult to sell those numbers for advertisers for a couple of reasons.

First, the ad agencies that buy most radio and TV ads for their clients won't buy off of anything but hard ratings numbers. So that's an entire segment of companies that just aren't buying the station. Second, it's difficult to sell local companies on online numbers, because those numbers could be coming from anywhere in the world. Their online platform wasn't able to measure location for a very long time, and they tried to sell advertisers on total web hits, rather than unique hits. Where that becomes important is on the app. If you're driving around town and hit a bad cell spot, it'll disconnect you, even if its for just a second. With the metrics they were using, when it reconnected, even if it was only off for a second, it gave them another total hit.

Even with good online numbers and decent response when they would have station remotes, they still couldn't charge ad rates that made them money. Talk radio is expensive to operate because of all the people necessary. They had, at a given time, 7-8 on-air employees. The amount of ads you would have to sell just to stay afloat is astronomical. The owner sunk a lot of his own money in to keep it going, then took on investors. Eventually, the investors wanted a return. They weren't getting it with sports talk. They can with music because an automated satellite-fed oldies station is basically free to run. Agree to carry the 4 minutes of national ads that come off the satellite and you can have the programming for free and you get 8 minutes of ads an hour to sell. It's virtually impossible to lose money with that setup.

Now, they've agreed to sell time to Swain and others. That's another guaranteed moneymaker for the owners because all they have to do is keep the transmitter on and they'll get a check.
Click to expand...
It is difficult to get a lot of listeners when your signal is so weak that it barely reaches the other side of Knoxville. Those of us who had their app could listen, but if you lived 15-20 miles from their tower, forget about it. 99.1 could benefit if they replaced most o their staff with those who were on 1180.
 
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