I think we're tracking together.If your processes are wrong or even if they are right but you struggle to get widespread buy-in from your players, then the goal will not be achieved. This is what it sounds like is happening with Napier. Either his processes aren't good enough at an SEC level or his players aren't entirely on board... or both.
Heupel, in contrast, in a very short time has taken an awful culture and turned it into one that is both competitive and supportive in the locker room. His guys are 100% bought in on the offensive side with excellent processes and an excellent system. Defense is still a bit more of a work in progress, but maybe this is the year it all comes together. In Beasely's interview yesterday he indicated that this team is significantly more unified than it was even last year.
I think the danger with these "process" coaches is that how do you "buy into" a process if that's the effective "end" you are shooting for. I think it would be like two S&C coaches. One says, "Do it right" without setting a goal for achieving a weight. The other says, "I want you to bench XXX and here are some ways we will try out".
This seems to be a carryover from the business world. Some companies have become so focused on their "process" that they forgot to make money. That may have been part of the problem at Twitter. Musk cut a bunch of staff that I'm sure were "great" at some process... that didn't really make them better.