Those ass whippins over the last couple years have been the main source of income for the athletic dept. They have upgraded virtually every facility, field turf has already been mentioned. 5 or 6 years ago the weight room was worse than most high schools, now they have one of the best facilities in 1aa. Its made a huge difference in football, they won the conference title last year.
Also the players enjoy playing in a big time environment. A RB or QB might not enjoy their day, but they like seeing how they match up to the big boys. Last years Iowa game gave them a lot of confidence going into the OVC schedule. They hung in there and actually out rushed Iowa, but the top notch guys made big plays. Oregon will kill them but thanks for the half mil.