The Athletic: New data shows Tennessee’s surge into top financial tier of college athletics

#1
ThatVolGuy

ThatVolGuy

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#1
I won't post the full article since it's behind a paywall, but for subscribers, here's the link.

And here's the best part:

The University of Tennessee athletic department is clawing its way back into elite financial territory, much faster than AD Danny White anticipated.

As in, the five-year goal he set just got eclipsed, in the first year of the five-year plan.

“The numbers are insane,” White told The Athletic.

Welcome to the $200 million club, Tennessee. Specifically, White said, the 2022-23 fiscal year that ended on June 30 will finish with about $202 million in revenue. The precise number down to the cent will be available in a couple weeks, but White and his Vols cohorts know they’ve crossed the $200 million line. That club for the 2021-22 fiscal year, as reported by the Knight Commission, was exclusive — Ohio State ($251.62 million), Texas ($239.29 million), Alabama ($214.37 million), Michigan ($210.65) and Georgia ($203.05).

So, departments representing three of the four teams in the most recent College Football Playoff, plus the greatest dynasty in the sport’s history, plus the “other” UT, which has essentially been printing money for a long time and should be good in football. Any year now.
Click to expand...

Hiring Danny White was really a critical juncture for the success of our entire athletic department.
 
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#4
#4
White's success at UT is certainly a byproduct of him knowing what he is doing. But it also shows that UT always had what it takes to be at the pinnacle of college sports, including in AD revenue. That's why all of us Vol fans have been flummoxed as to why UT wasn't more successful in sports all along. It just took some measure of competence to get us right back at the top.
 
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#6
#6
CBS pens a story and click-bait article's on nothing appear. None of this was hard too
to figure out folks. Last year's gridiron success aided all the winter and spring sports
successes. C'mon. Geez. Go Big Orange!
 
#7
#7
WhatInVolnation said:
White's success at UT is certainly a byproduct of him knowing what he is doing. But it also shows that UT always had what it takes to be at the pinnacle of college sports, including in AD revenue. That's why all of us Vol fans have been flummoxed as to why UT wasn't more successful in sports all along. It just took some measure of competence to get us right back at the top.
Click to expand...
Gotta say, this is one of my main takeaways, too. I think the down period for our football program allowed the rest of the college sports landscape to forget about/underestimate us, but this news is proof positive that Tennessee athletics is a force to be reckoned with.

Just think—they accomplished in ONE FREAKING YEAR what they had allotted five years to get done. Well done Danny White & team, but also well done Vols fans. I'm proud.
 
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#10
#10
ThatVolGuy said:
I won't post the full article since it's behind a paywall, but for subscribers, here's the link.

And here's the best part:



Hiring Danny White was really a critical juncture for the success of our entire athletic department.
Click to expand...
Someone please correct me if I’m wrong, but isn’t this gross revenue not net revenue? I’m not trying to be a Debbie downer here but there is a critical difference.
 
#11
#11
ThatVolGuy said:
I won't post the full article since it's behind a paywall, but for subscribers, here's the link.

And here's the best part:



Hiring Danny White was really a critical juncture for the success of our entire athletic department.
Click to expand...

His hiring was the best thing to happen to Tennessee athletics since Dwayne Goodrich’s pick 6 in the 99 Fiesta Bowl
 
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#12
#12
WhatInVolnation said:
White's success at UT is certainly a byproduct of him knowing what he is doing. But it also shows that UT always had what it takes to be at the pinnacle of college sports, including in AD revenue. That's why all of us Vol fans have been flummoxed as to why UT wasn't more successful in sports all along. It just took some measure of competence to get us right back at the top.
Click to expand...

I can’t help but think had we given Fulmer a sabbatical instead of firing our Hall of Fame and NC winning coach, would never had been in the dumps like we were the past 15 years!
 
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#14
#14
#1fulmerite said:
I can’t help but think had we given Fulmer a sabbatical instead of firing our Hall of Fame and NC winning coach, would never had been in the dumps like we were the past 15 years!
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Two of Phil‘s last four seasons were losing seasons and we couldn’t beat a top 10 team to save our lives, even in Neyland. The dumps started with Fulmer, they didn’t follow him. We should have fired Fulmer earlier and promoted Cutcliffe to the top job
 
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#15
#15
V
OrangeTsar said:
Two of Phil‘s last four seasons were losing seasons and we couldn’t beat a top 10 team to save our lives, even in Neyland. The dumps started with Fulmer, they didn’t follow him. We should have fired Fulmer earlier and promoted Cutcliffe to the top job
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Valid point. But, had we just given him a sabbatical!
 
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#16
#16
#1fulmerite said:
V


Valid point. But, had we just given him a sabbatical!
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The problem with a Sabbatical is that what good coach is going to fill in knowing that they have to give the job back when the sabbatical ends. Football coaching gigs are a lot more scarce and valuable than a professorship in English Lit.
 
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#17
#17
VolGirl81 said:
I’m surprised A&M is not in that club.
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Why though? TV rights account for like 75% of revenue. Viewership in football was the best it's been in a long, long time. Probably best of the modern era. I don't know what the numbers looked like pre-BCS.

Revenue from NCAA TV rights are expected surpass 1b in the next year or two. We are sitting in a really good place for next year as we will probably have the largest viewership in W3. Last year we were #4 in total viewership.

1. OSU
2. Bama
3. Mich
4. Tenn
5. UGA
6. ND
7. LSU
8. Texas
9. Penn St
10. Clemson
 
#19
#19
Volunteer_Kirby said:
Why though? TV rights account for like 75% of revenue. Viewership in football was the best it's been in a long, long time. Probably best of the modern era. I don't know what the numbers looked like pre-BCS.

Revenue from NCAA TV rights are expected surpass 1b in the next year or two. We are sitting in a really good place for next year as we will probably have the largest viewership in W3. Last year we were #4 in total viewership.

1. OSU
2. Bama
3. Mich
4. Tenn
5. UGA
6. ND
7. LSU
8. Texas
9. Penn St
10. Clemson
Click to expand...
Man, that is so exciting to see. TV viewership is one of those hidden intangibles that help you in recruiting. I wonder how many kids in the future that are thinking about committing will remember seeing Jalin Hyatt score 5 TDs, or saw Darnell Wright manhandle Will Anderson, or Hooker play out of his mind.
 
#20
#20
Volunteer_Kirby said:
Why though? TV rights account for like 75% of revenue. Viewership in football was the best it's been in a long, long time. Probably best of the modern era. I don't know what the numbers looked like pre-BCS.

Revenue from NCAA TV rights are expected surpass 1b in the next year or two. We are sitting in a really good place for next year as we will probably have the largest viewership in W3. Last year we were #4 in total viewership.

1. OSU
2. Bama
3. Mich
4. Tenn
5. UGA
6. ND
7. LSU
8. Texas
9. Penn St
10. Clemson
Click to expand...
I was thinking revenue in general, not from TV. The Jimbo experiment hasn't produced like they were expecting. Vols are def in a good spot.
 
#22
#22
zjcvols said:
His hiring was the best thing to happen to Tennessee athletics since Dwayne Goodrich’s pick 6 in the 99 Fiesta Bowl
Click to expand...
The importance of that interception cannot be overstated. It exposed that Outzen was indeed the weakest link of that team. After that play we could spy him as their only safe play was to let him scramble or a QB draw. That was the extent of their offense since he couldn’t get the ball to Warrick or Dugans.
 
#23
#23
Getting Fulmer off the university's payroll (again) helped tremendously, as that step brought in a better perspective of personal and program accountability for what is happening day in and day out within the athletics department, focusing on where all sports programs are headed rather than continued focusing on what happened in the football program 25 years ago. Those that live in the past are condemned to repeat it, with no new successes on the horizon when constantly looking into the rear view mirrror.

Also, Berkshire Hathaway's acquisition of the Pilot Travel Centers, LLC and the sale of Pilot Oil, Inc. to Caseys, Inc. freed up hundreds of millions of dollars into the unbridled generosity and genuine love of the university that Big Jim Haslam has demonstrated time after time.
 
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#24
#24
#1fulmerite said:
I can’t help but think had we given Fulmer a sabbatical instead of firing our Hall of Fame and NC winning coach, would never had been in the dumps like we were the past 15 years!
Click to expand...
Is that you Phil? How's Krispy Kreme doing? You still keeping them in the black?
 
#25
#25
TartanTurff said:
Getting Fulmer off the university's payroll (again) helped tremendously, as that step brought in a better perspective of personal and program accountability for what is happening day in and day out within the athletics department, focusing on where all sports programs are headed rather than continued focusing on what happened in the football program 25 years ago. Those that live in the past are condemned to repeat it, with no new successes on the horizon when constantly looking into the rear view mirrror.

Also, Berkshire Hathaway's acquisition of the Pilot Travel Centers, LLC and the sale of Pilot Oil, Inc. to Caseys, Inc. freed up hundreds of millions of dollars into the unbridled generosity and genuine love of the university that Big Jim Haslam has demonstrated time after time.
Click to expand...

big jim and his money ran ut football into the ground.take a look at the browns.he thinks he knows football but results beg to differ.
 
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