I guess I get what you are saying. There are a lot more "procedural" quests in Skyrim. where the objectives are simple, go here, kill this person, or grab this thing.
I would just point out that Oblivion didn't have near the same number of quests. I feel like most locations in Skyrim have a quest associated with it, and at some point its going to blend together. but Oblivion was a lot more empty/pure exploration with no quest for you to complete in a generic dungeon crawl. Not saying one is right or wrong on their preference, I just never saw that feature as a negative in regards to Skyrim.
IMO there was enough of the role playing quests where I didn't feel like it was less than the number provided in Oblivion. it just provided a LOT more filler on top of that, that people are responding to.
I definitely agree on most of the towns in Oblivion being better, but I hated the Capital city. it was bland as all get out. I think the factions were better in Skyrim too.