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From Bloomberg Businessweek
“Knight’s willingness to open his wallet has set Oregon apart: He’s reshaping not just a school but a sport. “It is what the rules are now,” Knight said on the
Navigating Sports Business podcast
in January. “You either got to recognize that or drop out. So we’ve recognized it.”
“In total, Knight, who’s worth roughly $35 billion, according to the
Bloomberg Billionaires Index, has given about $2 billion to the University of Oregon since the 1980s.”
“But rival coaches, agents and executives privately complain that Oregon’s Nike connection is a recruiting advantage they can’t match.”
The billionaire booster’s cash has helped give the school a shot at a title—and reshaped the sport.
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