Thunder Good-Oil
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You know advertisers would be pissed if game ends in 2 hours 5 mins and their ad gets ran in garbage time/post-game commentary.
Maybe ESPN charges less in that time, tho. Not sure.
It’s fluid. They can sell and schedule an exact number of spots during each scheduled time out and during half times. How they sell spots in overtime, official reviews, and coaches time outs must be difficult to guarantee - so they probably cost less. Maybe not overtime - seems like a premium could be charged since the endings are almost always just a couple of possessions.