Heres the thing about that, and maybe it’s because I grew up in Durham and my family became Duke fans when we moved there when I was 3 years old in 1985, but Duke didn’t carry that label then. Yes the majority of the undergrads come from wealthy NY, NJ, and Connecticut zip codes, but Duke Basketball was viewed separate from that. Coach K brought a very blue collar, regimented, Army work ethic to his program and his players played that way. It was very rare for Duke to be out worked, but they would come up short in the very big games and very often against Carolina. UNC on the other hand, they were old money. Dean was just a few years removed from his first title, UNC was putting superstars in the NBA. UNC and Dean ran the ACC. I think Coach K has always kept that inferiority complex he felt towards UNC at the forefront of his coaching style, even after he had brought Duke to an equal status of UNC or surpassed it to a degree. All the stuff people love to pick on, the guys slapping the floor, the white guys everyone loves to hate because they are kind of punchable all stems from the time when everyone actually pulled for Duke as an underdog and when there was a massive chip on Duke’s shoulder because of their inferiority complex towards UNC.
I just realized I wrote a lot and didn’t exactly respond to what you were saying, but i didn’t know a lot of people locally who wanted to go to Duke. Duke is like it’s own weird bubble, while UNC is more of a traditional college feel. All the kids I knew that wanted to go to Duke knew they were getting in before they even applied. It was always very clear why they were getting in, cough Lori Laughlin, cough....or because they were that smart and already carried large life goals at 16. I know a lot of UNC alums and I don’t think any of them were ever expecting to get into Duke and viewed UNC as a safety school. They were very good students who wanted a traditional college experience and UNC offered that on the cheap. I‘m sure
@NashVol11 could probably expound on some his experiences, even though they might be through a different lense than mine.