The Tiger Woods saga

#501
#501
orangeblooded2 said:
When Tiger gets back to the golf course. Takes out his troubles on the links. Wining. Corporate America and us will say wow, incredible, remarkable look at what he can do while his personal life is in ruins. Only a matter of time. For every, if any defection, how many corporations are just laying in wait to get on his train, wrecked or not. How many has he had to turn down due to time constraints, product rep clashes and so forth.
Click to expand...

The straight-up golf-related endorsements, sure. But he's cost himself a ton of money with the soft lifestyle-related endorsements (American Express, Accenture, Gillette, etc.), simply because he's set fire to the Tiger Woods brand. It's going to be a long time until "Tiger Woods" means "winner" again, rather than "laughingstock moron who got caught boning a whole bunch of skanky chicks." Maybe these companies won't dump him outright, but next time it's time to start negotiations with them again, he's going to feel the damage he's done to his brand.
 
#503
#503
Vercingetorix said:
The straight-up golf-related endorsements, sure. But he's cost himself a ton of money with the soft lifestyle-related endorsements (American Express, Accenture, Gillette, etc.), simply because he's set fire to the Tiger Woods brand. It's going to be a long time until "Tiger Woods" means "winner" again, rather than "laughingstock moron who got caught boning a whole bunch of skanky chicks." Maybe these companies won't dump him outright, but next time it's time to start negotiations with them again, he's going to feel the damage he's done to his brand.
Click to expand...

long time = until he wins his next major.
 
#506
#506
doozer said:
long time = until he wins his next major.
Click to expand...

Most of America -- i.e., the general audience at whom the American Express and Gillette commercials are aimed -- doesn't follow golf and only has the haziest idea when he wins tournaments. His widespread appeal to people who follow golf only casually or not at all is what's made him so wealthy doing endorsements -- that's the audience for whom he needed the "family man" image to being with, actually -- and that audience isn't going to suddenly forget about all this the next time he wins a major. Is American Express really going to want to run a bunch of national ads featuring Tiger Woods when every woman in America thinks he's detestable?

Golf fans aren't going to care. But that's not where Woods gets his bread buttered. Blowing his general appeal like this is going to eventually hit his bottom line hard.
 
#507
#507
the point is, short term, yes, he's hurt himself.

but long term, this will have little to no affect on him.
 
#508
#508
doozer said:
the point is, short term, yes, he's hurt himself.

but long term, this will have little to no affect on him.
Click to expand...

It'll have no effect on his golf game. He'll still be rich enough to afford whatever he wants. From that standpoint, then yes, it'll have little to no effect on him. But his carefully cultivated, bland, Jordan-like image is done. The lost revenue from his devalued endorsements over the rest of his career will be many millions of dollars -- considering this was a guy who expected to eventually be a billionaire, it wouldn't surprise me if his losses end up being over $100m. Whether you consider that to be any having any effect on him depends on whether you think there's a point at which extra money is basically meaningless.
 
#509
#509
Vercingetorix said:
I don't doubt that it's a positive from an endorsement standpoint, but a minimal bump in the Q score cannot possibly be worth the hassle of having to sneak around a wife if you're nailing a dozen different chicks at once.

You have to figure that Woods just figured he could have everything -- the gorgeous wife and family life AND an ever-cycling menu of tail on the side -- just because he figured, "Hey, I'm Tiger Woods and I can have whatever I want." As a married man who's kept it in my pants since I was 22, I've got no sympathy for him at all. He deserves everything that's happening to him.
Click to expand...

agree 100%. as a man you have a pretty good idea if you can deal with not having strange the rest of his life. he thought he could do it because he is who he is.
 
#510
#510
So, the mother flies in to be with her daughter but is staying in the cheater's house while the daughter has moved out. The mother has to be admitted into hospital and returns to same house to recover. Ok????
Posted via VolNation Mobile
 
#511
#511
Vercingetorix said:
It'll have no effect on his golf game. He'll still be rich enough to afford whatever he wants. From that standpoint, then yes, it'll have little to no effect on him. But his carefully cultivated, bland, Jordan-like image is done. The lost revenue from his devalued endorsements over the rest of his career will be many millions of dollars -- considering this was a guy who expected to eventually be a billionaire, it wouldn't surprise me if his losses end up being over $100m. Whether you consider that to be any having any effect on him depends on whether you think there's a point at which extra money is basically meaningless.
Click to expand...

just judging from the ladies i've talked to, my guess it can't not hurt his endorsements.
 
#512
#512
the question is will he be a pariah in the golfing community and in the public's eyes? of course, a certain % are going to support him no matter what... but, he will be heckled at golf tournaments, lose endorsements, etc.... and a certain part of the population will find his actions too unpleasant to stomach.....

he's pretty lucky not to be looking at a DUI...
 
#513
#513
droski said:
just judging from the ladies i've talked to, my guess it can't not hurt his endorsements.
Click to expand...

Tiger's target demographic has never been women.

his demographic is performance based products for middle class to wealthy males.

Vercingetorix said:
It'll have no effect on his golf game. He'll still be rich enough to afford whatever he wants. From that standpoint, then yes, it'll have little to no effect on him. But his carefully cultivated, bland, Jordan-like image is done. The lost revenue from his devalued endorsements over the rest of his career will be many millions of dollars -- considering this was a guy who expected to eventually be a billionaire, it wouldn't surprise me if his losses end up being over $100m. Whether you consider that to be any having any effect on him depends on whether you think there's a point at which extra money is basically meaningless.
Click to expand...

Jordan is, and has been, a known womanizer. he's doing fine.
 
#514
#514
Leave tiger. These companies are currently all enjoying millions and millions of dollars of World-wide advertisement. Leave him. They are all currently busy writing him bonus checks....
 
#515
#515
doozer said:
Tiger's target demographic has never been women.

his demographic is performance based products for middle class to wealthy males.



Jordan is, and has been, a known womanizer. he's doing fine.
Click to expand...

who buys things in most american households?


as for jordan. the womanizing was well known by some, but really didn't come to public view until he was retired for what 4 or 5 years? Tiger's womanizing was well known in golf too btw.
 
#516
#516
doozer said:
long time = until he wins his next major.
Click to expand...

agree 100%

Since Elin's moved out, he'll probably get divorced...
Then move on..Start winning again and the endorsements will come back in

Really Tiger's gotta gave a few hundred million, so if he takes even a couple of years to get the endorsement money back..He can live an incredible life on what he's already got, and winning $5-6 Million a year on tour..

He's staying out of the Media, so there's no pictures that will continue to haunt him from his "beating, accident"....
 
Last edited:
#520
#520
doozer said:
Jordan is, and has been, a known womanizer. he's doing fine.
Click to expand...

There's a difference between being a known womanizer in the relatively hush-hush, old-media 90s and having pictures of your bimbos plastered across the Web in the Twitter era. Jordan's reputation would be a lot different if he were in the prime of his career now.

You can tell that Wood's people think that this is going to badly hurt his endorsements because there are already rumors of the sitdown confessional with Oprah. Maybe women aren't exactly his target demographic, but you're not going to be seeing American Express associating themselves with Woods while women hate him.
 
#521
#521
droski said:
who buys things in most american households?


as for jordan. the womanizing was well known by some, but really didn't come to public view until he was retired for what 4 or 5 years? Tiger's womanizing was well known in golf too btw.
Click to expand...

women buy all the golf clubs, video games, tag heuer watches, general motors cars and mach3 razor blades? accenture is a consulting firm and i'd be willing to bet the average middle class person doesn't carry an amex.

i dunno if he still has ties with general mills, but if he does, you can have that one.

as for gatorade, it was actually announced two days before his accident they were parting ways. this was reported in beverage magazine or whatever it was called.
 
#522
#522
Vercingetorix said:
There's a difference between being a known womanizer in the relatively hush-hush, old-media 90s and having pictures of your bimbos plastered across the Web in the Twitter era. Jordan's reputation would be a lot different if he were in the prime of his career now.

You can tell that Wood's people think that this is going to badly hurt his endorsements because there are already rumors of the sitdown confessional with Oprah. Maybe women aren't exactly his target demographic, but you're not going to be seeing American Express associating themselves with Woods while women hate him.
Click to expand...

which comes back to my short term vs. long term point.

everybody confesses to Oprah. this is nothing new. it's what you do when you have something you need to say to the general public.
 
#523
#523
Vercingetorix said:
There's a difference between being a known womanizer in the relatively hush-hush, old-media 90s and having pictures of your bimbos plastered across the Web in the Twitter era. Jordan's reputation would be a lot different if he were in the prime of his career now.

You can tell that Wood's people think that this is going to badly hurt his endorsements because there are already rumors of the sitdown confessional with Oprah. Maybe women aren't exactly his target demographic, but you're not going to be seeing American Express associating themselves with Woods while women hate him.
Click to expand...


Man
I hope he doesn't go on Oprah

Get the Divorcce and move on
 
#524
#524
Wonder how this whole thing fits in with his father's "he'll be greater than Gandhi" pronouncement?
 
#525
#525
We're splitting hairs, to a point. Short term, he's embarrassed. Long term, he's filthy rich either way and he'll still be able to play golf. But I just don't think there's any question that this hurts his long-term endorsement value enormously. He's spent over a decade carefully cultivating as bland and broadly appealing an image as possible, modelled after Jordan's "Republicans buy shoes too" credo, and he has just burned that brand right down to the ground. He will never recover with women, who may not have really thought that much about him one way or another before, but who now view him actively with revulsion. And that dramatically reduces his value to American Express (which has become just another middle class credit card; everyone has one), General Motors, etc. Even Nike is probably going to have to consider carefully whether they want to put him in the background for awhile, because they sell a ton of stuff to women.

He can still make plenty of money selling golf clubs, video games, razor blades, and high-end watches, but he's not gonna make a billion dollars anymore.
 
New posts
You must log in or register to reply here.

VN Store



Back
Top