When you attend one of their games you expect to see a team competing at a high level, playing smart, and representing their school and coaches well.
You, as a fan, have spent your money and have often made a significant effort to attend the game and support the team and program.
There is a bargain between the players/coaches and the fans who attend the games. We'll attend the games, hopefully enjoy the entertainment, but we expect a good showing from the players and coaches. There's no shame in losing a game to a better team if you've made your best effort to win. I don't believe we saw that yesterday.
If a team can't meet this expectation why would any fan ever make the effort to attend a road game?
What we saw yesterday was similar to attending a road game of an NBA team and the stars, who you expected to see, sat out the game and didn't participate.